What is CASL and How can it affect your business?

What is CASL and How can it affect your business?

What is CASL and How can it affect your business?

Starting on July 1, 2014, a new anti-spam law will come into effect. The new Canada’s Anti-Spam Legislation (CASL) applies to any form of “Electronic Commercial Messages” (ECM), including email, instant message, text message and any other type of electronic correspondence. The regulation will affect Canadian residents or anyone sending to Canadian residents (individuals or businesses).

In order to comply with the CASL, when sending “Electronic Commercial Messages” you have to follow 3 simple steps:

  • Make sure you expressed or implied consent to send your message.
  • Clearly identify your company. If you are sending the message on behalf of another organization, make sure to identify that company as well. Identification must include, but not limited to, name (preferably with logo), mailing address and either a phone number, email address or web address.
  • Provide a mechanism for recipients to unsubscribe from receiving future messages from your company. The mechanism must be easily performed by the recipient.

To learn more about the CASL, visit the Canadian Radio-television and Telecommunications Commission (CRTC).

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